Rationale: Idea of a map/set of directions that get you lost rather than help you. "That way" is a vague phrase that doesn't give much information. The function of the sandwich board is for the person to wear it and then move in any direction in response to someone else asking for directions and it will most likely be wrong as it's pointing any way. The back and front point in different directions.
Process: Photocopied text of a mix of serif and sans serif Vignelli's fonts (Times New Roman, Helvetica, Futura, Garamond) to create hecticness/sense of confusion to match misdirection. Cut them out of vinyl. Chose the dark blue as it most relates to maps as blue connotes information.
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