1. Need to think of our statement before approaching the sandwich board.
2. Think about how it can be transferred into a publication.
Previous initial idea questions:
1. What is hidden in Leeds? - people can either find hidden places OR find items we've hidden.
2. How can you engage with Leeds/ make it more personal? - zines on textures.
3. What represents Leeds? - finding locations that are either historical or relevant.
Ideas:
Think about putting this sandwich board in a location where people are commuting or would need help with exploring - train station? city centre? or if going with the hidden theme - hidden? (Secret library in town - might not be there anymore but could be the location)
If hidden could the sandwich board be designed to blend in? (google maps a hidden location) - small scale or pattern. Could it appear unfinished so people would ignore it?
Need to decide our themes and write down everything we associate with it.
Theme is Explore Leeds.
maps, guides, busy city, crowded
Most maps are about power structures. What about the underdog or the locals?
Edward De Bono - generate as many ideas as possible.
Provocative Operations:
- Escape - Pick something we take for granted and drop that.
Map/guide : helps you find things. This map will help you getting lost. Map of tourist/important places. Map of locations that aren't important. don't put any symbols. don't put a key.
Busy City Centre : depict silence. (instead of a hectic colourful design make it really muted and monochromatic. loads of negative space.) depict a map of just nature.
- Reversal - Take a normal relationship and reverse it.
Map/guide : helps you find things. This map will help you getting lost. a backwards map so it's harder to understand.
- Distortion - Make a change to the normal sequence of change a relationship.
Maps : change how someone looks at a key and then the guide.
Busy city/crowded : depict nature as people to distort the representation.
- Exaggeration - Exaggerate any one aspect (or dimension) making it unreasonable.
Map/guide : zoom in so that it's not helpful. make the key so big it overlaps and you can't tell or make it small. layer all the lines/guides so that you can't follow it. make the lines massive so you can't tell. make the text so big or so small that everything isn't legible. write the text with symbols so it's not understandable. increase the map grid so large that the map no longer works with it.
- Wishful thinking - Make a statement in the form "Wouldn't it be nice if..."
Wouldn't it be nice if maps could always change? - temporary or maps that don't depict power structures
Wouldn't it be nice if maps were physical? guide us there instead of having us think about directions.
Wouldn't it be nice if maps were personalised? - different map for different audiences. map that you can fill in yourself.
Wouldn't it be nice if maps were prettier? a more stylised map.
Wouldn't it be nice if maps were clearer? a very simplified map.
- Random word - Create a new and unexpected associations between your word and your issue.
estimate - a map that estimates how long it'd take for you to get there.
sweat - a map that suggests how hard of a workout it'd be to get there. - shows hills
unpleasant - a map that conveys places that are unpleasant or low ratings on yelp.
urine - a map that shows public bathrooms.
chip - a map that shows fish and chip places only.
folklore - a map that shows locations that may have associated folklore with it or even made up folklore.
cross - a map to show only zebra crossings.
stab - a map that shows places where people have been stabbed.
rain - a map designed to be used in the rain - laminated? larger text to be clearer
Steps
Chose a theme or issue
Choose a related slogan and typographic treatment Create sandwich board
Choose area/s to photograph or video in
Print photo and present in studio at 3.00
Prompts
Employ design principles
Can you use the type faces you have created?
Create a stencil / modular system to create a consistent design Don’t revert back to basic ideas / type treatments
Use your materials in an interesting way
Documentation should be considered conceptually
Slogan should be something that could be an unexpected take on original theme.
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