I liked the idea of not using any chairs or tables for the viewers to sit on because it reflects the idea of getting tired and that's a very clear connection. I enjoyed the branding being applied to cups as well however the viewers were too loud and interested in the drinks and food which didn't allow for the concepts to be successful - possibly needed signs or rules to ensure viewers didn't do this in pre planning.
The poster was really successful especially as a gif as the colour scheme was eye catching but also very representative of the idea of sleep as they were elevated versions of very pastel colours. I liked how it was animated as a gif however the actual screening wasn't very clear and overall the screening needed more pre-planning.
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