Life's A Pitch Evaluation

Overall, I think this brief was really successful and a strong group effort. I feel as though I took a really strong leadership role, along with Mel and Leon, which I am proud of. In the initial stages, I wasn't as much of a leader however during group meetings that I consistently attended, and during stages of planning, note-taking, presentation formatting and design boards, I began adopting this role. I think my main participation within this project was keeping everything organised as I would summarise our plans on A3 sheets, send it to the group chat, keep up to date with the Google Drive we shared and my biggest leadership role was in ensuring everyone's design boards were done on time so that I could format them into a large inDesign file.

There were some difficulties that arose throughout the project as people didn't attend group meetings, which meant there were slight communication issues on what point we were at, and what roles each person was to adopt as we always distributed roles to individuals to keep the workload even. For the presentations, each person was in charge of one section, and wrote a script as we collectively decided that Mel and Leon would be speaking due to a general consensus that they are more confident speakers therefore making it most effective to communicate the pitch to the audience. This division in slides and script meant that although we weren't all speaking, it was still a collective effort.

I believe the presentation was successful in its design aesthetic, and content. The design aesthetic was quite difficult to come to a conclusion to, as there was a divide between the textural elements in my idea for the slides, and Mel's illustrations. In the end, we decided that Mel's illustrations were most effective as we considered the audience we were presenting to, and the overall audience we would be targeting. As a majority of the class proved to live in LS6, our illustrative and urban elements worked efficiently in keeping it visually engaging. The content covered all topics that are important to the brief, as we realistically considered costs and location.

In conclusion, I learnt a lot from engaging in a real life brief in terms of how to communicate and work together efficiently with a group, and how to consider elements realistically. I felt I fulfilled my roles successfully such as the roles I was assigned - organising notes, providing a design aesthetic, and researching into historical, conceptual, and contextual projects. I also believe I did more than I was assigned successfully as well, such as naturally adopting a leadership role, and taking control of the design boards to ensure these were formatted to a professional standard in the correct time frame.