Creative Report Evaluation

The outcome of conducting this interview was really beneficial to my practice as Maldonado’s responses were in-depth and informative.  I gained masses of insight into how to approach my own personal practice and how to approach my professional practice for employability. Her steps on how to create a typeface was especially useful as it helped me to develop my first bespoke typeface for a separate project, and her ambitious briefs have influenced my own personal branding project.

I feel as though the questions I asked and refined were really successful as it covered all topics I wanted a response to, and even encouraged more topics for the practitioner to reply to. A lot of these questions avoided a typical "yes" or "no" reply, and I think my most successful ones were in response to quotes I had found from her blogs and past interviews as they conveyed that I have an understanding of her practice, and also allowed for her to elaborate on topics I wanted more clarification on.

Her response to the creative report was also really successful, as she expressed an understanding of how our practices relate, and complimented the way I had typeset the project. She thanked me for providing her with thoughtful questions, which I believe reflects the in-depth research I had explored prior to forming the questions.

This creative report has overall been the largest impact on my professional practice development so far, as I feel as though my confusion about my expressionist approach to design has been resolved, and I have an understanding of where my practice can fit in within the professional world. I've also learnt what realistic, yet ambitious, aims to set myself, and feel as though I can always remain in contact with Leah Maldonado which I believe will consistently benefit my practice as it develops.