Life's A Pitch 18/2

Pitch Deck

• Spend some time figuring out what's in your pitch presentation today
• Is it a PDF, keynote, powerpoint, etc - something that everyone can access?
• You're graphic designers - it needs to look good!
• How will you pitch it - is there one presenter or do you take turns etc?
• Be really concise with big type and small information.
• Are there demonstrations, examples, hand outs?
• Flow of the presentation needs to feel good - the order of slides, and information makes sense.

Today

• Start getting slides together - draft up 5 slides.
• What do you need to include? How do you hook in the audience? What is the essential information/points? Need to keep everyone intrigued.
• Beginning of presentation covers essential points as a taster then is elaborated on later in the pitch.
• How will this be visually communicated? - Branding?
• This idea is all speculative - this hasn't already happened, it's going to happen. 

WHAT WE'VE GOT:

Determining what we already have completed and what we need to prioritise moving forward since the presentations are next week.

• Name, idea and rationale
• Logo development 
• Questionnaire / Qualitative, primary research
• Secondary Research

We determined we needed more specific research such as costs and still hadn't decided on the specific location which we need to do immediately as we need to get in touch with them as well. We also had focused too much on the logo development, and ideas for the image of the brand however today's session highlighted that it's not a design project, it's a pitch. 

Therefore we scraped the priority to design posters and social media, and instead we'll prioritise:

• Sending the questionnaires
• Contacting location venue
• Calculating costs
• Compiling presentation

ROLES
After deciding on what was going to be included in the presentation, we gave out initial roles for what we wanted completed by tonight. These ended up changing - the final roles were:

• Location - Mehroosa
• Demographics - Charlotte
• Tweet size rationale and research - Natalie
• Visuals - Rowan
• Questionnaire and results - Millie
• The fair - Leon
• Costs - Mel
• Initial presentation design - Shamita

Questionnaire: Millie sent these out on many local LS6 facebook groups, and university chats so that we could target both our audiences.
Costs: Based on the estimate of numbers we would expect to show up to the event, Mel calculated the costs of what we could get free supplied from the university, and what we would need to pay for. Overall it was only around £100.
Print Fair: Sunday, 10am to 4pm. This ensures the target audience would be off from work and university, and also is a large time range that avoids rush hours to make it accessible.

Locations: Cardigan Community Centre, Leeds Art Union, Open Source Arts, Plenary Space