Silent Crit

• Like the potential instagram layout with the grid. 
• Unsure on what the arrows point to, are they purely random? 
• Could use random objects on the street to guide people so they'd follow a trail, more like a treasure hunt to get them to notice their surroundings more. This could be used as a way to also promote independent cafés or shops that people might not know about.
• Really like the interactive elements.
• Think about who's engaging with the signs, people rushing to work in the mornings might not want to use the signs.

• Rationale is quite confusing 
• Form over function - develop easier to read.
• Explore more interesting shapes.
• Series of signs to make it clear.
• Why the colour scheme?
• Experiment with the type so it's legible

• Could make motion graphic and link the physical sign to using QR code. Has built in QR maker - snapchat
• More established imagery
• Look at Paula Scher beach signs.

• Mock up sign isn't well developed - would be better as a sculpture.
• Give a bit more clue into what the different routes would benefit e.g scenic or enjoyment like abstract words to give hints.
• The treatment could be approached like your fruit labels on your 7" project (Pat said this.)