PPP briefing

5A3: 25%
5B2: 25%
5C2: 25%
5D2: 25%

Aims and Learning Outcomes:

• To develop an integrated understanding of the practical and professional concerns of real creative practices.
• To identify the opportunities offered by future developments.
• To investigate the personal, professional, innovative and entrepreneurial aspects of creative industries.
• To develop an independent body of work in response to a brief that demonstrates an awareness of the practice chosen.
• Reflect on the issues presented from lectures, seminars, study tasks and workshops on blog as there is no design boards.
• Research multiple parts of the Graphic Design community, especially those that may relate to a field you are interested in to build a more professional understanding of these in real life context.
• Get involved into real life professional practices such as local ones in Leeds.

Content:

• Understand the target market and audience identification
• Effective marketing, communications and personal branding/self promotions skills
• Respond to externally set briefs and commissions - freelancing
• Practice and application of Copyright and Licensing Law to own practice
• Networking to develop interpersonal communications in professional contexts
• Understanding of career options available to them upon graduation 
• Requirements to prepare of employment, self-employment or freelancing

Blogging:

• Have to blog everything that relates to PPP - need to be active in own personal research even if it doesn't influence your projects.
• Ensure the correct date and time for every post. 
• Every post must be labelled OUGD502, SB1, SB2 or SB3.

Module Deadline:

10th March 2020 13:00-15:30

PPP Presentations: 16th March 2020

Studio Brief 1 - Creative Report

• Select and investigate a contemporary design practitioner/studio/organisation in order to produce a report based on their background, everyday practice, studio culture and their position in the industry.
• The report should utilise material drawn from at least one interview with a spokesperson from your selected practitioner/studio/organisation that you have chosen.
• Undertake research and investigate the design practitioners and the activities in the creative industry that you find interesting and relevant to your personal practice - how do they run their studio, how does this field work, what does their job involve, how does this relate to me
• Research multiple designers and the creative industry to figure out what fields you are interested in.
• This could include small studios, a large agency, individual freelancer, design festivals, media outlets, start-up businesses, meseum/gallery, blogger, social media, etc.

*

• If the creative practitioner/studio/organisation are significantly older then some of the deliverables may not be relevant to contemporary design.
• The design format of the publication should reflect the content and the subject matter e.g a PDF, website, digital publication, movie, diary, vlog, flag, presentation, book etc or if you're looking into a field that specialises in specific paper stock or printing processes the report could be printed in that way.
• This isn't about production values however the outcome should still be professional.

Deliverables: Creative Report Publication and blog (SB1)

Studio Brief 2 - Life's A Pitch

• Working in a group, we will need to produce ideas/concepts for an event, exhibition or creative opportunity in Leeds.
• This event needs to be innovative and address the local community and the wider creative community.
• Will need to deliver a 10 minute pitch presentation to the class and these pitches will be judged and may be selected for further development.
• This event could be an exhibition, series of talks, podcast, workshop, screening, performance, public space, project room, pop up, reading group etc.
• Need to consider budget, venue, location, logistics, materials, technology, branding and marketing.

Studio Brief 3 - Personal Presentations

• Produce and present a 5-7 minute presentation that communicates a reflective summary of your experiences as a designer on the course so far.
• Should reflect who I am as a learner and designer, and how my experiences since first year have informed my current aims and ambitions.
• Identify creative concerns, personal aims and professional ambitions that I want to explore over summer and Level 6.
• The presentation design needs to reflect my personal style.
• Could be a slideshow, pecha kucha 20x20, video, moving image, storytelling, etc.

To do for next week

• Begin to investigate who I am interested in - designers, studios, practitioners - who do I plan to research?
• What kind of work do they do?
• What information do I want to find out/focus on?
• Why am I interested in these?
• Where are they based and what type of workplace/studio?