Friday, 6 March 2020
Binding Creative Report
As the pages were formatted to be A5 landscape, I had to trim A3 sheets. To do this effectively, I stayed within the digital print room and used the range of tools to crease, measure and crop. I then used the hot glue machine in the bookbinding room to create a very clean and professional bind. I think in comparison to previous books I've done, this was my most accurate and refined book, and I think the process reflects the confidence I had gained from this interview, and reflects Leah Maldonado's refined style.
Thursday, 5 March 2020
Creative Report Development
The initial layout is left-aligned with images right aligned as a minimalist approach allows for the focus to be on the content. I used her font, Meadow, as the font for the question as I plan on applying this method to all questions with all nine of her fonts, however need to consider how this will work when the words aren't legible.
All images I used are from her Glyphworld project as this reflects the main project I interview her about, and what drew me to her practice.
I began experimenting with how to typeset text within her work to bring focus to her specific practice.
I began adding grey boxes to create more shapes to guide the viewer's eye. The grey is taken from her own swatch of grey that she uses when displaying her typefaces.
I considered adding her doodles to relate to her playfulness, and personality however I feel as though it takes away from the q&a, and doesn't focus on what we discuss within the interview.
Instead of using her doodles, I replaced it with her images from Glyphworld create more of a flow, and also displaying the typefaces she created as this is a study into typemaking.
The text from her image was clashing, so I started creating shapes in Illustrator based on her shapes instead, and still followed the use of grey to intertwine her responses with her work.
Enlarged the "i" glyph and used a clipping mask on illustrator to emphasise the character of this typeface bringing attention to her as a type designer.
Using the grey to highlight the text and create balance as thinking of this in its double spread format.
All images I used are from her Glyphworld project as this reflects the main project I interview her about, and what drew me to her practice.
I began experimenting with how to typeset text within her work to bring focus to her specific practice.
I began adding grey boxes to create more shapes to guide the viewer's eye. The grey is taken from her own swatch of grey that she uses when displaying her typefaces.
I considered adding her doodles to relate to her playfulness, and personality however I feel as though it takes away from the q&a, and doesn't focus on what we discuss within the interview.
Instead of using her doodles, I replaced it with her images from Glyphworld create more of a flow, and also displaying the typefaces she created as this is a study into typemaking.
The text from her image was clashing, so I started creating shapes in Illustrator based on her shapes instead, and still followed the use of grey to intertwine her responses with her work.
I tried not to over design the report as I did with this page - instead of fragments of her images from Glyphworld ill focus on showing all of it and try not to add images that relate to her practice but not to the responses.
With typefaces that are too complicated to read, I began using the Drop Cap method I had found within my research to show it.
I began to see an overall pattern emerging.
Using the grey to highlight the text and create balance as thinking of this in its double spread format.
Tuesday, 3 March 2020
Personal Presentation Plan
Presentation has to be 5 minutes max - you may get cut off if it goes over. It needs to communicate a reflective summary of your experience as a designer on this course.
The presentation should include:
1. Reflection on who you are as a designer and learner - how do these intertwine?
The presentation should include:
- Reflection on who you are as a designer and learner - how do these intertwine?
- How have the things I've learned and experienced over the past two years informed my current aims, ambitions, and practice?
- Identify creative concerns if any
- Touch on personal aims
- Include professional ambitions I want to explore over summer and during level 6
- Reflect on my personal aesthetic and showcase me as an individual practitioner.
- Include briefs that I excelled in and ones I wasn't as successful in - BE HONEST
- Include examples of the work I mention
- Support the development of my personal brand
- Communicate my skills, abilities, creative concerns and professional competence
- Allow me to identify and market myself to appropriate sectors of the creative industry
- Draw up examples of contemporary design that relate to my practice. Pieces of work I have seen, things I would like to be a part of or want to achieve e.g the print fair
- Focus on my learning journey
- 5 Minute Presentation
- Submitted on 10th March & PDF upload on eStudio
- PPP Blog
Things to address:
- My change in approaches and learning style - reflecting my personal confidence and change - insecurities as a designer.
- How intertwined my personality is with my design - how I found that through the only projects I found personally successful (L4 Music Brief, PPP Brief, L5 Book Poster, L5 Response, Postcards)
- Analytical - writing is easy for me and I've moved away from this. Stepped out of my comfort zone in finding comfort in being able to justify everything as it wasn't working for me, and instead focus on the outcomes. Aim to be able to combine these again without it being detrimental to the project - time management issues.
- Anxious/Emotional designer
- How I view design as an art form. Relates to art & design upbringing - Creative Report
- Personal designer - possibly why I struggle to find a TA - why my TA always revolves around my demographic. Aim to explore a project where it's not this TA, but happy with this being my skillset.
1. Reflection on who you are as a designer and learner - how do these intertwine?
- Emotional designer - anxious.
- Visual leaner - naturally seek out justifications for what I'm doing and see relationships/patterns within work.
- General feeling of failure throughout L4 even though my grades were high seconds made me realise being a visual and analytical learner wasn't working for me. Although good it didn't make me feel any sense of self-achievement.
- Shift to kinaesthetic learner - being more hands on. Using analog processes, using visuals that don't have a 100% functional purpose but being symbolic. Built confidence and relationship with my work.
- I want all work to be my own - can't use other people's images, etc.
2. How have the things I've learned and experienced over the past two years informed my current aims, ambitions, and practice?
- I aim to trust my practice more - don't need my work to tick all the boxes and just do what I want to explore. Not putting as much academic pressure on myself - moving forward being more creative.
- Want to collaborate more with other creatives - really enjoyed
- Want to find professional practices I fit into - want experience as an intern/work experience. Somewhere that will want a more expressionist approach.
- Aim to continue with twilight sessions and learning many techniques - did ceramics so far. Next want to do welding to hopefully begin selling jewellery.
- Want to create my own brand - intertwine my personal life with my practice and create a brand on instagram most likely as my friends do.
3. Identify creative concerns if any
- Accessing facilities when I leave - not sure how I'd be able to progress.
- Finding a place to intern at that would be right for me - don't want to feel beat down by real life work - want to do this is L6 as I want to build my portfolio in summer.
- Skillset - don't think I'm as strong and well versed in graphic design softwares out of Photoshop and inDesign.
4. Touch on personal aims
- Touched upon in Q2.
5. Professional ambitions I want to explore over summer and L6.
- (in Q2) Build a personal brand and start "mass-producing" to sell.
- More collaborative projects - especially with established professionals.
- Want to do a live brief I don't find interesting - push myself.
- Work experience
6. Reflect on my personal aesthetic and showcase me as an individual practitioner.
- Bespoke typefaces.
- Playful - flower shapes, typesetting.
- Clean/minimalist - front covers.
- Letterpress, screenprinting, stickers.
7. Include briefs that I excelled in and ones I wasn't as successful in - BE HONEST
- Successful: L4 Type and Logotype, L4 Music, L4 PPP, L4 Map. L5 Book poster, Postcard, L5 Responsive, L5 Creative Report. (Select a few only)
- Not as successful: L4 Book cover, L5 Book brief, - almost as great but feel disappointed in not letting it achieve its full potential.
Presentation Format:
- inDesign doc: how I always lay out my work because my approach to presenting is very minimalist.
- Colours: greys, white, greens - natural, minimalism, want the images to pop.
- Font: Source Sans Pro or Times New Roman - my favourite fonts. Include fonts I've made myself.
- Larger images than text - only small bulletpoints.
Final Life's A Pitch Presentation
Presentation Script
Research
- Colour Hyde Park was a project to create a sense of pride and unity in the Hyde Park Area by having beautiful murals painted.
- This project was successful because they worked closely with the local community in workshops.
- This is why we chose to work close to the target audience through questionnaires to identify the issues we need to focus on.
- Hyde Park Unity Day is a one day event that aims to bring students and locals together in response to the 90’s riots.
- Based on research, we found that the community thinks it’s a good idea but doesn’t work long term as it’s only one day.
- That’s why we will progress into a campaign.
- (90’s riots were a reaction by the local community to the feeling of divide and the heavy police presence in the area due to crime from younger demographics.)
Questionnaire
- We posted two questionnaires in facebook groups, one targeted at local residents and one targeted at students so our event can directly respond to what the residents of Hyde Park want
- 25% of students asked said they don’t respect LS6 as their home, and when asked if they think they should respect the locals in the area gave responses such as “Not really, if it was a nicer area than maybe, but we live in the ghetto so who cares”
- 90% of local respondents gave us details of a negative experience they’d had with students, these were mostly to do with noise, rubbish, drugs and bad parking
- “I have suffered at the hand of student anti social behaviour for over 10 years , i can also include student harassment and revenge attacks against my family when we have asked students to behave and turn their music down or stop there parties etc etc , i have had criminal damage against my property by students to get back at me , wing mirrors kicked off my car , aerialand windscreen wipers ripped off to get back at me , not only me its happened to other neighbours over the years , that’s why long term residents have left the area over years due to student anti social behaviour”
- one response explained how they have been woken up at 4am from noise even when sleeping with earplugs in and as a full time social worker who leaves at 7am it can be frustrating not to sleep well.
- “I do find it frustrating that our street is trashed with litter. It feels like there's so little respect for the area. People never bring their bins in and seem to care very little for recycling. There's usually litter on the street and big items that have been there for ages like broken chairs.”
- “Being told to “fuck off, you decided to live here” by students when I ask them to turn music down
- Students also shared the same frustration over litter and noise, as well as concerns about burglaries and overall safety in the area, with many responses saying how they don’t feel safe walking around the area at night
- The LS6 Project will create a campaign to combat these issues to make the area better for everyone.
- Locals are the minority in the area now and for 100% of our respondents to be interested is the main reasoning to push the idea forward
The Fair
- SUNDAY 10AM - 4PM
- FREE
- Time chosen to optimise children & families & students being available (kids out of school, parents out of work, students not in uni
- Screenprinting w/ 2 or 3 screens and pre-designs to teach skills - based on questionnaire results
- Students helping the kids learn how to print and to participate
- Families getting creative together
- Relief printing w pre-designed stamps
- Creating posters to use for a poster campaign around the area to raise awareness
Campaign Map
- The campaign created from the print fair would be displayed at relevant locations keeping in consideration our two main target audiences - Students and Regular residents of Leeds
- The Main location is Hyde Park, which would have the highest concentration of the posters
- The other locations are chosen based on the target audiences:
- Student Unions and Accommodations : Which would allow to reach out to most of the students in the area
- Community Centres : Some community centres (that are in the LS6 area)
- General cafes and pubs in the area : Both communities could be at cafes and pubs
Location
- Within LS6- Located within LS6 so makes sense to hold the event there and is accessible to the locals.
- Cardigan Centre is a local community centre which people and locals use to hold events. Easily accessible by public transport.
- They can also promote the event through their social media, website and advertise it in the reception which will get the word out about our event and more families may get involved.
- There’s enough room to hold upto 120 people giving us enough room to have the screen printing and space for families to come together. The space will allow the event to also not feel crowded.
- It’s a local centre so helps the local community- involving local resources. A community centre hence using local resources and benefitting the locals.
Demographics
- 1991 - 21% students
- 2001 - 61% students
- Total population estimates - 14,055
- The average age of people in Hyde Park and Woodhouse is 27, while the median age is lower at 22
- In 2005, 60% homes owned by absentee landlords
- Most tenants are absent for ⅓ of the year which affects for local businesses
Costs
- Read table out
- PLAN OF ACTION
- RESEARCH - FAIR - CAMPAIGN. We would want this to be long term so the results of the research and fair would create a brand to campaign. Social media, posters, more events, etc.`
Submission Briefing
Creative Report
Life's a Pitch
- Introduce the focus and evaluate
- Give rationale as to why I chose them, and how they relate to my practice
- Include the interview
- The report should be legible and presented in an appropriate matter relevant to the studio/ subject matter.
Life's a Pitch
- Design boards done as a group
- Share team contributions, content and efforts
- include a personal account of the project with my own responses and reflection on my blog. Include my role in the team, how it went, if it changed/ evolved over the project
- Make sure the pitch is uploaded to my blog and labeled
Thursday, 27 February 2020
Exhibition Submissions - Printing Zine
I posted my OUGD503 Responsive outcome on my instagram, and was asked by L6 students Millie (who I collaborated with) and Lydia to display at their exhibition, 'Type in Motion', an exhibition focusing on typefaces based on experiences. My outcome applies to this as I created a typeface based on my developed idea of migration/immigration. I had to print a second copy as the book is still being marked.
The Exhibition
Type In Motion is a multi-disciplinary exhibition that explores "the process of being moved by experience". We have sought out a group of third year creatives currently studying at Leeds Arts University, to interpret this notion of how typography both consciously and subconsciously influences us throughout our day to day lives.
It's on at 6pm at The Brunswick on 10/03.
My Submission
As part of the submission, I initially had to send pictures and a rationale of the publication so that I would be selected. The images I sent were the photos I'd taken professionally of the publication showcasing different styles within the book. I also created a mini poster showcasing the typeface, with a mini rationale.
" Sanction is a typeface based on the natural forms of flora. It's a response to the idea of how natural migration is, and how migrants, immigrants, and refugees all allow communities to flourish. "
Producing the Zine
As my current book is being marked, I had to create a second copy for the exhibition. The only flaw with this book as due to issues with digital print, the inserts within the book that are on tracing paper had to be replaced with the normal 120 gsm Olin paper that's used throughout the book.Other Exhibitions
I was asked by a student in Fine Art at University of Leeds who also deals with issues to do with immigration to present this publication in her exhibition in May. I aim to produce a perfect copy of it for the exhibition instead of presenting the one I've handed in, as there's some slight issues with the original, and the second copy will be handed in to the Type in Motion exhibition as part of their L6 Submission.
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